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PROMISE

OUR PROMISES

  • PURE

    CLEAN & SIMPLE

    Skin First
    Performance Optimized

    Focused on Core Function of Base Makeup
    Harmful, Suspicious & Unnecessary
    Ingredients Completely Excluded

  • BARE

    NATURAL & EFFORTLESS

    Natural Finish Like
    Your Native Skin

    Your bare skin, but just better

  • SURE

    SINCERE & STEADY

    The Perfect and Safe ‘Base Life’
    for your skin and life balance

    Clinically validated results
    for each function

STEADY SKINWEAR

SUREBASE presents the cleanest formulas
designed for flawless & weightless
coverage you can trust, because we believe
Base Makeup is 'Daily Skin Wear'
like clothes your skin wear everyday.
Stop worrying about your blemishes and skin flaws,
and focus on the important moments in your life.
‘STEADY SKINWEAR’ is the essence of our promises
for the perfect and safest ‘Base Life’
to balance your skin and life.

OUR
PRINCIPLES

  • CRUELTY FREE

    Not tested on animals

  • VEGAN

    No animal-derived substances

  • EWG

    100%
    EWG green

  • NO PARABEN

    Paraben
    free

  • ECO PACKAGE

    Eco-friendly packaging

    (Printing with Soy-based Ink,
    FSC Paper, Less Plastic,
    Recyclable Packaging)
 
SUREBASE products are completely
free from animal ingredients,
and we have eliminated any
animal experiments in every single process
that covers product development-production-distribution.
From PETA, a worldwide animal protection organization,
SUREBASE has been certified as a cruelty-free and vegan brand.
   

OUR NO-NO

We exclude of over 2800 harmful and suspicious ingredients.
Our standards are some of the most restrictive
standards for clean in the beauty industry.

OUR CLEAN STANDARDS

  • Skin irritation
    ingredients


    Newly discovered
    suspicious ingredients

    Disease Causing
    ingredients

  • Allergy causing
    ingredients / Allergen

    Environmentally
    harmful ingredients

    Animal-derived
    ingredients

NO 1,4-dioxane
NO 3-Iodo-2-propynylbutylcarbamate
NO Acrylamide
NO Acrylates
NO Aluminum Power
NO Aminomethyl Propanol
NO Animal Derived Ingredients
NO Animal Fats
NO Animal Musks
NO Benzophenone Related Compounds
NO Benzyl Acetate and Alcohol
NO Bromostyrene
NO Butoxyethanol
NO Butyl methacrylate
NO Butylated Ingredients (e.g BHA, BHT)
NO Butylene/Ethylene/Styrene Copolymer
NO Carbon Black
NO Chemical Sunscreens
NO Coal Tar
NO Cyclic Silicones
NO Cyclomethicone
NO EDTA
NO Ethanolamines (DEA/TEA/MEA/ETA)
NO Ethoxylated Ingredients
NO Formaldehyde
NO Halogenated Chemicals
NO Hydroquinone
NO Hydroxypropyl methacrylate
NO Insoluble Plastic Microbeads
NO Isoparaffin
NO Isopropyl Alcohol
NO Isopropyl methyphenol
NO Japanese Honeysuckle
NO Lead
NO Liquid Paraffin
NO Mercury
NO Methoxyethanol
NO Methyl methacrylate
NO Methylchloroisothiazolinone
NO Methylisothiazolinone
NO Mica

NO Microcrystalline Wax
NO Mineral Oil
NO Nanoparticles
NO Naphtha
NO Nitromusks
NO Parabens
NO Paraffin Wax
NO Perfluorinated compounds (PFAS or PFC)
NO Petrolatum
NO Phenoxyethanol
NO Phthalates
NO Placenta extract
NO Polyaminopropyl
Biguanide (PHMB)
NO Polycyclic musk
NO Polyethylene glycol (PEG compounds)
NO Polysorbate
NO Propanol
NO Propylene Glycol
NO Quaternary Ammonium Compounds
NO Resorcinol
NO Retinyl Palmitate
NO Sodium Laureth Sulfate
NO Sodium Lauroyl Sarcosinate
NO Sodium Lauryl Sulfate
NO Sodium styrene
/divinylbenzene copolymer
NO Sorbic Acid
NO Styrene
NO Sulfates
NO Synthetic Colorants
NO Synthetic Fragrance
NO Talc
NO Tetrahydrofurfuryl methacrylate
NO Toluene
NO Triclocarban
NO Triclosan
NO Triisopropanolamine
NO Trimethylolpropane trimethacrylate
NO Vinyl Chloride
ETC

Applied the harmful ingredient standards of Hwahae, Clean at Sephora, Detox Market, Credo Beauty We, Surebase, exclude fragrances which are animal-derived or can be allergenic.