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PROMISE

4 PROMISES

  • CLEAN

    Clean Effects Clean vegan beauty
    that cares about animals
    and the environment,
    using rare local ingredients
    and prohibiting toxic chemicals

  • CONCENTRATED

    High Concentration & Content Highly concentrated,
    high active content
    skincare that resonates
    and overcomes specific
    skin needs and concerns

  • CLINICALLY-PROVEN

    Clinically Proven Skincare that delivers
    clinically-validated results
    for the targeted skin concern.

  • COORDINATED

    Coordinated Effects & Care Products that provide
    a “skin/life” balance
    by removing the need for
    lengthy skincare routines.
    Our highly moisturizing formulas
    contain a combination
    of functional ingredients
    to deliver the care your skin needs.

SINGLE CARE FORMULA

SERUMKIND not only solves your main skin
concern but is also a Single-care Formula
that provides the basis of good skincare,
including moisturizing, calming, and
anti-inflammatory effects.

Break free from overwhelming
routines and unnecessary consumption.
For a beautiful skin and life balance,
we present you Serum-Life.

6 PRINCIPLES

SERUMKIND makes 6 promises

VEGAN
No animal-derived
substances
CRUELTY FREE
Not tested
on animals
NON GMO
No genetically
engineered ingredients
EWG
EWG green 90%
NO PARABEN
Paraben-free
ECO PACKAGE
Eco-friendly packaging
(printing with
soy-based ink,
recyclable packaging)

INGREDIENTS

Serumkind’s pure and precious ingredients.

Netherland’s Black Tulip The Black Tulip not only
thickens the outer layers
of the skin (epidermis),
but also the dermis layer.
The ceramide in dead skin
cells is enhanced to rein-
force and balance the skin
The Antarctic Microbe,
Antarcticine
Provides extreme moisture
supply while promoting the
synthesis of collagen and
elastin, which are essential
for elasticity and hydration.
Purple Cabbage The purple cabbage
soothes sensitive skin while
the high concentration of
anthocyanin and lysine
helps with anti-inflamma-
tion and anti-oxidation.
Iceland Moss Contains usnic acid which
provides antiinflammatory
and antioxidant effects de-
livered through skin pro-
tection and detoxification.
Mountain Jiri
Lithospermum Roots
Contains ‘shikonin’, which
helps regenerate dam-
aged skin and delivers an-
tioxidant protection.
Vitamin Tree Berries
(Sea buckthorn oil)
Contains about 200 func-
tional ingredients, includ-
ing Vitamins C, E, and 18
types of amino acids that
help improve skin tone and
deliver anti-oxidant pro-
tection.
Beta-glucan Beta-glucan, a polysac-
charide found in mush-
rooms, prevents skin trou-
bles and provides moistur-
izing, soothing, and an-
ti-inflammatory effects.
Malachite Malachite, which was ap-
plied on wounds to prevent
bacterial infection in an-
cient Egypt, helps with cell
protection and detoxifica-
tion.
Selastin Seaweed and kelp extract
called Selastin helps
remove dead skin cells to
improve the skin texture
and manage the skin turn-
over cycle.
Carnosine Carnosine, and amino acid
compound, stimulates col-
lagen, providing skin elas-
ticity.

NO NO LIST

Elimination of 78 harmful ingredients
that could cause irritation.

NO Formaldehyde
NO 5-bromo-5-nitro-1,3-dioxane
NO 2-bromo-2-nitropropane-1,3-diol
NO Benzylhemiformal
NO Diazolidinyl urea
NO Imidazolidinyl urea
NO Quaternium-15
NO Dmdm hydantoin
NO Sodium hydroxymethylglycinate
NO Methenamine
NO Propylparaben
NO Butylparaben
NO Methylparaben
NO Ethylparaben
NO Isopropylparaben
NO Isobutylparaben
NO Dibutyl phthalate
NO Benzyl butyl phthalate (BBP)
NO Bis(2-ethylhexyl) phthalate
NO Bis(2-methoxyethyl) phthalate
NO Di-n-pentyl phthalate
NO N-Pentyl-isopentylphthalate
NO Diisopentylphthalate
NO Diethylphthalate (DEP)
NO Methylisothiazolinone
NO Methylchloroisothiazolinone
NO Triethanolamine
NO Diethanolamine
NO Cocamide DEA
NO Coal tar
NO Naphtha
NO High solvent naphtha
NO Naphtha distillate
NO Tar
NO Aluminum chloride
NO Aluminum chlorohydrate
NO Aluminum chlorohydrex pg
NO Aluminum dichlorohydrate
NO Aluminum sesquichlorohydrate
NO Aluminum zirconium octachlorohydrate
NO Aluminum zirconium octachlorohydrex gly

NO Aluminum zirconium pentachlorohydrate
NO Aluminum zirconium pentachlorohydrex gly
NO Aluminum zirconium tetrachlorohydrate
NO Aluminum zirconium tetrachlorohydrex gly
NO Aluminum zirconium trichlorohydrate
NO Aluminum zirconium trichlorohydrex gly
NO Oxybenzone (benzophenone3)
NO Toluene
NO BHA (Butylated Hydroxyanisole)
NO BHT (Butylated Hydroxytoluene)
NO Butoxyethanol
NO Chemical UV Blocks
NO 1,4-dioxane
NO Ethylenediaminetetraacetic (EDTA)
NO Ethanolamines
NO Hydroquinone
NO Mercury
NO Mercury compounds
NO Methyl cellosolve
NO Mineral Oil
NO Nanoparticles (not labeled in ingredients)
NO Phthalates
NO Polyethylene glycol (PEG compounds)
NO Propanol
NO Resorcinol
NO Sodium Lauryl Sulfate
NO Sodium Laureth Sulfate
NO Triclosan
NO Chemical UV Blocks
No Phenoxyethanol
NO Triisopropanolamine
NO Avobenzone
NO Isopropyl alcohol
NO Synthetic colors
NO Isopropyl methyphnol
NO Sorbic acid
NO DHT

*Applies harmful ingredient standards set by "HwaHae”
(Korean Beauty APP)
* Sephora's Clean beauty standards.
* Applies the Detox Market list.